What is compelling about your domain?
This career brings constant change, and with it, exposure to new ideas, experimentation and growth. The future feels exciting after a conversation with a founder who is eager to change an industry. Helping someone shape their vision into a narrative gives a company fuel for hiring, fundraising and growth to just name a few.
What do you look for in a founder?
The best founders to coach on marketing are clear on vision, passionate and eager to grow their skill set. You can’t teach those things, but you can help someone harness them to become a compelling spokesperson for their company.