Bain Capital’s unique advantages in commerce and marketing are unmatched—and our venture investments in commerce tech date back to the 2000’s. For Scott’s former company, ProfitLogic, access to Bain Capital’s retail and brand portfolio (including iconic companies like Canada Goose, Michaels Stores, Guitar Center, Cotopaxi, and Bugaboo) was a major part of how BCV became his largest investor, and also why he chose to join the BCV team after selling ProfitLogic to Oracle. Merritt has been a leading proponent of the value creation associated with B2B marketplaces, spearheading our investments in several high-growth B2B marketplace concepts. And Christina joined BCV after leading product teams at Affirm and GoFundMe, operating at the intersection of commerce and fintech.
From commerce enablement companies that helped major retailers and brands become more data-driven and omnichannel-enabled (such as ProfitLogic, Kiva Systems, Tell Apart, Bloomreach, HookLogic, and Persado), to companies that foresaw and facilitated the e-commerce revolution with widespread adoption of mobile usage and cloud computing, we have been a part of every foundational shift in how the world shops and sells over the last two decades. Whether it’s personalized business-to-consumer communications from Attentive, infrastructure for 3P marketplaces with Mirakl, highly efficient e-commerce logistics with ShipBob, or first-party data infrastructure with mParticle, BCV continues to partner with innovators to build the foundation for modern commerce operations.
We have also invested in novel retail concepts and marketplaces—in effect, next-gen retailers, not brands. We have been involved since the earliest days of company formation with market leading consumer concepts like Rent The Runway, Jet.com, Material Bank, Ankorstore, and Wonder. Through the creative deployment of modern technology and data infrastructure, each of the companies has delivered a powerful new value proposition to consumers while establishing a massive moat.
We don’t care about “stage.” Our objective is to partner with great founders who we can help to build scalable, defensible, highly profitable businesses. We were the first check into Rent The Runway, Persado, and Bloomreach, led the Series A in Attentive, and led growth rounds at Mirakl, Material Bank, and Ankorstore. Across our portfolio we are known for our “roll up our sleeves” approach, whether to help find and close a key exec, facilitate the right c-level customer introductions, support a new financing, or think through how to handle the inevitable ups and downs of company building. We have lived the battles as founders, operators, and board members from the earliest stages to scale and exit. We aim to be your first phone call, the relationship you know you can count on, day or night, at each stage of growth.
