These Are the Top Emerging Vertical SaaS Companies

We are highlighting the most promising early stage vertical SaaS companies based in the U.S., across a variety of industries.

4 min read May 25, 2023
Domain Insights Apps Industrial Early Seed

BCV principal Zeeza Cole and Headline VP Taylor Brandt wrote this article in collaboration. You can follow them on Twitter here and here to keep up with their thoughts on the venture landscape, the future of work, vertical SaaS and more.

After spending months assessing the state of the industry, we are excited to publish our inaugural Vertical SaaS 50 list. 

This is an amazing group of companies and their founders across a wide variety of industries, including healthcare, logistics, construction, transportation and more. We compiled this list based on submissions and conversations with many investors and founders. Bain Capital Ventures and Headline have met hundreds of early stage companies in vertical software and have invested in leading vertical SaaS businesses like AppFolio, TruckSmarter, Housecall Pro and Homebase.  

Taking all of this into consideration, we are confident this list is an embodiment of some of the most promising early stage (pre-seed through Series A), primarily US-based companies in the market. These companies have a combination of strong markets with durable tailwinds, founders with deep domain expertise and compelling signs of early traction. We’re excited to see them continue to thrive. 

You will see in this list a representation of many of the concepts we discussed in our market assessment from earlier this year, with companies like Seso reaching the agriculture industry in the early stages of digitization, Walla and Snaptrude reinventing early vertical SaaS winners (Mindbody and Autodesk, respectively) and Coperniq inventing industry-specific technologies for solar. 

This list is just the beginning — we want to keep hearing from the next generation of best in class vertical SaaS companies! We believe that we will see many transformational companies in this space over the next decade, and we are eager to invest and develop a community of founders making this happen.  If you are building in the space, please reach out to us at zcole@baincapital.com and taylor@headline.com.

Agave
Industry: Architecture, Engineering and Construction
Location: San Francisco, CA

Aktos
Industry: Debt Collection
Location: New York, NY

Amplio
Industry: Electronics
Location: Indianapolis, IN

APFusion
Industry: Auto
Location: Urbana, IL

Archy
Industry: Dental
Location: San Jose, CA

Arcol
Industry: Architecture, Engineering and Construction
Location: Middletown, DE

Arketa
Industry: Wellness
Location: Los Angeles, CA

Barti
Industry: Optical
Location: San Francisco, CA

Butter
Industry: Restaurants and Alcohol
Location: San Francisco, CA

Circus
Industry: Entertainment
Location: Vancouver, Canada

Clarent
Industry: Elder Care
Location: Beaverton, OR

Cofactr
Industry: Electronics
Location: New York, NY

Coperniq
Industry: Energy
Location: San Ramon, CA

Farel
Industry: Transportation
Location: San Francisco, CA

Flux
Industry: Hardware
Location: San Francisco, CA

Gather
Industry: Healthcare
Location: San Francisco, CA

GoodShip
Industry: Logistics
Location: Nashville, TN

Goose
Industry: Veterinary
Location: Chicago, IL

GreenSpark
Industry: Waste and Scrapyard
Location: New York, NY

Heard
Industry: Healthcare
Location: Seattle, WA

LUK Network
Industry: Entertainment
Location: Los Angeles, CA

Mon Ami
Industry: Elder Care
Location: Palo Alto, CA

Moxie
Industry: Wellness
Location: New York, NY

Nectar Vet
Industry: Veterinary
Location: San Francisco, CA

Nickel
Industry: Architecture, Engineering and Construction
Location: New York, NY

Outgo
Industry: Logistics
Location: Seattle, WA

Pangea Health
Industry: Healthcare
Location: New York, NY

PermitFlow
Industry: Architecture, Engineering and Construction
Location: San Francisco, CA

Pluto
Industry: Healthcare
Location: Golden, CO

Portex
Industry: Logistics
Location: San Francisco, CA

Prospyr
Industry: Healthcare
Location: Austin, TX

Pulley
Industry: Architecture, Engineering and Construction
Location: San Francisco, CA

ReMatter
Industry: Waste and Scrapyard
Location: Palo Alto, CA

Rotabull
Industry: Aerospace
Location: New York, NY

Rundoo
Industry: Architecture, Engineering and Construction
Location: Redwood City, CA

Seso
Industry: Agriculture and Chemicals
Location: San Francisco, CA

Snaptrude
Industry: Architecture, Engineering and Construction
Location: New York, NY

SpecCheck
Industry: Optical
Location: Beverly Hills, CA

Spellbook
Industry: Legal
Location: Toronto, Canada

Stell
Industry: Aerospace
Location: Venice, CA

Streamline AI
Industry: Legal
Location: Millbrae, CA

Suppli
Industry: Architecture, Engineering and Construction
Location: Austin, TX

Tern
Industry: Travel
Location: Dover, DE

Topkey
Industry: Property Management
Location: San Francisco, CA

Topline Pro
Industry: Home Services
Location: Boston, MA

Turns
Industry: Laundry
Location: Lewes, DE

Valdera
Industry: Agriculture and Chemicals
Location: San Francisco, CA

Vooma
Industry: Logistics
Location: San Francisco, CA

Walla
Industry: Wellness
Location: San Diego, CA

Zuub
Industry: Dental
Location: Santa Monica, CA

Related Insights