Most collaboration products either force users to adapt to new, opinionated workflows or lose them in wide-open product surfaces. Product teams are consequently forced to create coherent plans from the chaos that exists across several tools: exec spreadsheets and Linear tickets, customer feedback snippets and revenue impact models, whiteboards and Figma screens and a dreaded backlog of requests that only grows in complexity and staleness.

BCV-backed Index is the first product planning tool built to harness all of this unstructured data without compromising on speed or experience; helping product teams plan the right roadmap, execute faster and deliver products that users love.

As with many of our partnerships, our relationship with Simon Kubica and Christian Iacullo began much earlier. I worked with Simon at Atlassian, where both of us led product teams and where my partner Enrique serves on the board. Simon’s work leading the Atlassian Ecosystem gave him a unique perspective on the brittle web of integrations that every company cobbles together, often reliant on product managers to shuttle data back and forth between their team’s various systems. It was obvious from our first few meetings together that Simon’s ambition and attention to detail would pull him toward starting a company.

Through Simon, I met Christian. And, over the course of multiple dinners at their hacker house in the Mission, I became an informal advisor to the pair as they were starting out. Several pizzas and a summer later, it became clear that they were a perfect match as co-founders.

Both Simon and Christian exude intensity and design sense. Neither compromise on engineering velocity, shipping rapidly to unblock customers and carefully onboarding product people from the world’s most forward-thinking companies. And both, true to their respective Atlassian and Canva DNA, believe in building AI products that unlock human potential. When they returned to Sydney to continue working on Index, the decision to get involved was an easy one.

In the few weeks since Index launched, unicorns like Deputy, Immutable and Linktree have already started to rely on the product for planning and collaboration, especially connected to Linear for Product Management. Thousands of product leaders from companies like Ramp, Scale AI and Canva have joined the movement via a waitlist. Index has quickly built a world-class team including early Canva and Atlassian alumni and math olympiad medalists.

In the years since our time at Atlassian, product management has become a diffuse role. Engineers and GTM staff at the world’s fastest-growing companies are now also doing product work. Across the enterprise, product managers still lack a purpose-built tool to organize their thinking and present one source of truth for the team to collaborate on.

We couldn’t be more excited for what’s next. Over the next few months, customers will see Index manage all incoming customer feedback from every channel (chat, customer support, meeting notes and more), becoming a critical input to team decision-making. AI-native companies are flourishing: they grow faster than their predecessors, are built by smaller teams and lack the layers of process that slow decision-making. Index is the new standard for these companies, enabling a new breed of product builder that iterates as rapidly as their users expect them to.

We’re excited to support Index on its mission to autonomously unify and deliver product context across the organization — and we're grateful to Forbes and Business Insider for helping share the news today. Personally, I’m thrilled to be working with Simon and Christian again.