Scott Friend: How did you originally get in touch with BCV? What were your early conversations like?

Brian Long: As you know, you and the BCV Team co-led the Series A of my previous start-up, TapCommerce. We had you join the board there and you were an excellent partner through our exit to Twitter in 2014.

When my co-founder, Andrew Jones, and I started Attentive, we knew we wanted to work with you and BCV again. It’s extremely valuable to be able to work with a partner that you already know and trust.

SF: That’s great to hear. How would you describe the nature of your relationship with BCV today?

BL: I think of you as a mentor and friend – you’re always available for help and advice as we navigate an incredibly dynamic operating environment.

SF: What do you appreciate most about working with BCV?

BL: BCV provides straightforward and thoughtful feedback that has helped dramatically shape the course of the business and the investments we have made. I like that they are not afraid to have an opinion.

BCV has a great team that provides services to help companies at any scale. They have a tremendous network and have been able to connect members of our team with companies and individuals in their network.

SF: What’s the best advice you’ve received about being a founder?

BL: The CEO’s #1 job is making sure the company doesn’t run out of money.

SF: What inspired you to become a founder?

BL: I have loved entrepreneurship and startups from a very early age. In particular, I like the idea of building something new with a group of people you like, and being in control of your own destiny.

SF: What would you want other entrepreneurs / founders to know about working with BCV?

BL: They are great partners – through good and bad times. They will support you, but also give you the advice you need to hear without being pushy. Overall, they are great people.